So you don't have to

Ever since the coordinated release of all five (count em' five) Kardashian-Jenner apps, I've been hit with a serious case of FOMO. All five apps centre around beauty and lifestyle content and live beyond a relatively small paywall. 

So, instead of continuing to miss out on something I so obviously don't need, I signed up for Kylie's app as well as Kendall's just to see whether it lived up to the hype,

On the surface both apps have been engineered towards nearly identical functionalities. Both feature outfit guides, and exclusive get ready with me style videos.


UX
While easy enough to use and navigate, neither app has offline available content or auto rotrate functionality while in video mode.. Basically the app decides how you watch videos and you definitely cannot watch them offline. 

The app crashed once during a thirty minute session in Kylie's app. This is apparently an improvement over a glitch that made the app crash far more frequently. 

As far as navigation goes, that part is relatively self explanatory but not entirely straightforward. The app could benefit from a main menu that navigates onto the various content strands. 

I enabled push notifications because the prompt was kind of aggressive but I dont see myself going into the app because of them. 


Content
You can't fault the content too much. I was slightly impressed with the sheer volume on day one. They had obviously been working on these strands for quite a while. 

Both showcased content that was suited to what each sister is best known for. Kendall is the model so a lot of her content features her going to and from shows and behind the scenes looks at her model life.

Kylie's, on the other hand, is far more developed. She has professionally shot and edited video content, the quality of which eclipses that of Kendall's by a country mile.

Kylie radio 
First and foremost, navigating onto Kylie radio is a mission in itself. Instead of an up, down, or side swipe, the action mechanism is a diagonal swipe (????) that takes you to a plain radio page.

Rather than a playlist style function, Kylie radio is truly radio. You cant pause, fast forward, or play back. Now, I realise that has more to do with licensing than the app itself, but there needs to be some added functionality other than a "radio" style asset that the user cannot manage. It's just not practical.

Overall, the two apps are decent. In the future we will all probably have "personal apps" like this one. For now, this particular set of apps could use some work--especially on the UX side. That being said, the paywall is small and the content does seem to be quite a lot for what you're paying for. If youre a fan of this clan, these apps are definitely worth it. 

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